Drive digital transformation with API management

Drive digital transformation with API management

What Is Digital Transformation?

The primary outcome of Digital transformation is to create new business models and meaningful partner and customer ecosystems that allow businesses to develop gradually over the years. The main aim of digital transformation involves automation, simplification and integration of systems in order to increase profits and streamline business through expanding ecosystems. The reason why it’s so crucial is businesses are undergoing a fundamental change in the way they operate.

 

Restructuring the strategies and planning through which they meet their customers’ needs, and the way in which those customers interact with businesses’s services and offerings. It is simply a process of thinking about how to digitise every part of the business, as every part of the business now needs technology to operate. We are moving through an era where everything will be digital and everything needs to connect and integrate with each other.

 

Accelerating the creation of digital business ecosystems with API management 

API Management is key to digitally transform a business and is integral to providing seamless connections between digital assets. Traditionally, APIs have been thought of as functional assets that provide an effortless interface for developers, they are now coming into their own as stand-alone tools that can create new, innovative digital ecosystems.

 

When APIs are managed well, as products, they become tools to drive your business forward as they ensure easy communication within and outside the business. Having mature, marketable APIs help other developers and partner businesses to access and integrate your data and resources for their specific applications thereby creating and expanding your digital business ecosystem. As APIs minimise barriers to change, they allow quicker product innovation and overall progress. A recent study shows that more than half of the organisations leveraging APIs have witnessed an increase in productivity (58%), while many others have increased innovation (48%), employee engagement (43%) and collaboration (43%).

 

Technological advances have changed consumer expectations

As the internet made its way into the hands of consumers – allowing products to be delivered in a matter of days with the click of a few buttons, almost overnight – a new on-demand-fast-delivery culture was born. Additionally, the rapid increase of application-based customer experiences has intensified this culture even more.

 

Companies are also creating new digital endpoints along with new application-based services

Whether it’s an application to facilitate a new way to shop, or one that improves customer service or consumer experience, each endpoint gives companies data that they can leverage to meet consumers with greater connections. Companies must ensure the endpoint is connected to others in the network every time they  add a new digital endpoint. With the right digital infrastructure in place, companies can ensure this connectivity and maintain greater pace.

Drive digital transformation with API management

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