In the E-commerce business, it is clear that a logical and streamlined transaction process makes the customers happy and gives the company better sales. To produce this change, they must get used to changing market conditions, new entrants and business models, while maintaining cost control in multi-partner value chains.
In just a short period of time E-commerce has brought about a major transformation in customer relationships, new distribution patterns, delivery methods, etc. Many retailers now opt for cloud-based e-commerce software to take benefits of advanced technology and reap profits. For example “cloud” does not always mean that the dealer will ensure that the company is on their latest and newer version of their software. Single-tenant cloud solutions require expensive upgrades.
There are three vital strategies for E-commerce success:
- Dynamic Content Creation: Frequently changing site content through promotions, marketing campaigns can keep visitors engaged and footfalls doubled.
- Entering new markets: The speed at which the brand rolls out new store locations in different cities.
- Incorporating new technologies: How well a site has been kept content driven to provide digital fulfillment.
This is where E-commerce agility comes in. Agility means how actively brands can adapt to seasonal changes in fashion, deploys digital content and technologies of an e-commerce business. Thus it becomes the key to unlock profits, tremendous business growth and sustainability.
Five ways by being agile in their e-commerce approach:
- Incorporate Quick Views Across All Content:
- with one click, visitors can cause to function a light point plugin on product pages on the website so that the image pops up there and makes it impossible for the shoppers to lose interest if forced to search through product grids on their own thereby having a satisfying shopping experience and generating revenue.
- Creating personalised collections:
- A well-curated personal collection gives shoppers a convincing reason to buy the products, be it for their special occasions or planning a trip abroad, looking up fashion tips to spruce up their travel wardrobe. And since their preferred brands have already narrowed down their preferences for them they don’t feel for overwhelmed for choices.
- Regularly Deliver Fresh Content:
- Providing fresh and entertaining content on a regular basis in the age of Twitter and Amazon Prime, giving rewards to the brands for their loyalty, so that the customers keep returning to the website or page can be quite challenging for the retailers who face production challenges.
- Design Content for All Devices:
- Today consumers choose to do shopping on their mobiles rather than on the desktop where the experience can be quite different given the small size of a smartphone screen. So the mobile content should be as engaging, effortless to navigate and the purchasing process should not take more than a few clicks as possible.
- Provide Guided Selling Experiences:
- A strong guided selling experience can come in the form of quizzes, tutorials but the ones to set the cash registers ringing would be the ones which guide the customers to what their needs are before they realise it themselves. Bounty Regimen Builder quiz guides shoppers to the perfect supplements that they feel confident while making the purchase.
With new emerging e-commerce sites springing up each new day it is becoming increasingly difficult for brands to outshine and get their piece of the e-commerce pie. The way to meet this challenge is by providing good content, compelling product information and enriching customer experience.